Sales Stories

When I started as Social Media Manager at Sirlin Games, we had a solid following but little conversion. I decided to dig into what our fans really wanted. We launched a series of behind-the-scenes posts showing how our games were made, paired with exclusive discounts for followers. Within three months, we saw a 20% jump in sales. Sometimes, all it takes is listening to your audience and giving them a peek behind the curtain.

Thrasher Contractors was on the fence about signing a long-term contract with us at Contractor Nation. They’d been burned before by other firms and were hesitant to commit. I knew we needed to build trust, so I put together a custom campaign that directly addressed their specific concerns and offered a trial period with no strings attached. It wasn’t just about selling them something—it was about showing them we understood their needs. That approach turned their hesitation into a signed contract and a relationship that’s still strong today.

GreenEarth Landscaping was a tough nut to crack. They had been using the same supplier for years and weren’t eager to switch. I knew I had to show them something different, so I offered a free trial of our products, confident in their quality. After just a month, they were hooked, impressed not only by the product but by our commitment to their success. That trial turned into a long-term contract, and GreenEarth became one of our most loyal clients.

Teaching English in Fukui, Japan, wasn’t just about language—it was about bridging cultures. Many parents were skeptical about the program’s benefits. To build trust, I held community events where families could see our teaching methods firsthand and interact with other parents whose kids had thrived. This personal touch led to a 20% increase in program participation. Understanding cultural nuances and showing genuine care made all the difference.

At NorthPoint Youth Services, getting referrals was critical to our growth. I found that a lot of our partners were unaware of the full range of services we offered. So, I started hosting monthly info sessions, where current and potential partners could learn more about what we do and how we could collaborate. This proactive approach led to a 15% increase in referrals. It reminded me that in sales, education can be just as important as the pitch itself.